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Great post. The stickiness factor is one of the things that we wrestle with all the time. What I like is the concept of spreading the stickiness around. For a non-profit that is taking advantage of the new tools that are available, spreading a video onto multiple sites can be so much more effective than just posting it on their own site. I just wish I could get some of the ones that I work with to hear that.

Have a great Thanksgiving!

Michele Martin

You're right that spreading the stickiness is the challenge. I think that part of it is the time factor of having to post at different sites, which brings it back to needing to find the connectors within our external communities who can spread that viral idea for us.

Happy Thanksgiving to you, too!

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