Seth Godin is an amazing guy who has written a ton of useful books on marketing and the power of great ideas. He loves to experiment to find out what works and he is full of a million thoughts that can have nuggets of amazing truth for how you do your work. Which is why you want to see him in-person in NYC. He has a few free seats for interested NPOs, so I suggest you hightail it over here and get yourself signed up. It's an opportunity not to be missed.
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